February 23, 2010
FREE Google AdWords Marketing For Click & Pledge Customers.
Blacksburg, VA. – February 23, 2010 – Click & Pledge announced today a new marketing program that will deliver to its customer base free access to Google’s AdWords keyword search.
Click & Pledge Chief Executive Officer Dr. Kamran Razvan said the marketing program is designed to deliver “three key items: one is to increase traffic, participation and awareness of our customers’ web pages; two is to gain our customers a more prominent position in Google searches when their selected keywords are searched; and three is to demonstrate the power of our Click & Act social networking platform to enable networking and fundraising.”
Often, there are patrons seeking organizations that support their cause, that share similar beliefs or that are in alignment with a political position. Most likely, they begin with an internet keyword search that will lead them to an assortment of choices and information. This is the key juncture that will link donors, volunteers and interested parties with Click & Pledge customers.
“Click & Pledge will set up the keyword search on Google for our clients that opt into the program, including paying a minimum stipend that will set-up and maintain the account,” Razvan explained.” “Next, they will be delivered to our customers’ Click & Act web page that is designed to promote social networking and promote donor and volunteer participation. It delivers patrons, allows them to “friend raise”, volunteer, donate and network,” Razvan said.
Company officials said that the primary motivation for this experimental marketing program is to combine the power of keyword search platforms and the newfound effectiveness of social networking applications.
“The perception out there is that Google AdWords is only for advertising and that it is expensive,” Razvan said. “We want to pave the way for our nonprofits customers to begin using these products in an effective and breakthrough way. That is why it’s free, like seeding the market. And,” Razvan continued, “we want to combine the delivery of new and committed patrons with tools like Click & Act to help them communicate and work together to achieve common goals. At Click & Pledge, we believe approach delivers new and better ways to get things accomplished,” he said.
About Click & Pledge:
The Company provides software-as-a-service to enable nonprofits and similar organizations to be effective and efficient in online fundraising. Located in Blacksburg, VA, the Company serves over 9,000 customers in 45 countries. To find out more, call (540) 961-9811 or visit www.ClickandPledge.com.
For inquiries:
Contact: Jim Barney
Phone: (866) 999-2542 x3214
Email: Jim.Barney@ClickandPledge.com
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