It’s hard making good video content. Take it from us. We spend months at a time developing and perfecting 15–30 minutes of solid documentary footage, then spend even more time cutting down those videos into social-friendly trailers. When we do them right, they might just get someone to stop scrolling through yet another Facebook ad for shorts with built-in underwear.
But here’s the thing that a lot of people don’t understand just yet: Simply having a video on your social media handles or website doesn’t mean anyone will watch it. That engagement takes a powerful story, beautiful visuals, and a consistent style. Those videos are rare. But when you see them, you know it.
We launched the pledgeTV Film Festival at the beginning of the summer, and it got a great response. We received 36 videos from organizations across America. These eight stood out from the crowd.