“One smaller nonprofit in particular told us that Roanoke Valley Gives was a game-changer for them; they raised $4,000—more than they had raised at any other time.” — Carly Oliver, Associate Director of Foundation for Roanoke Valley
Two years after CFNRV’s first GiveBig day, Carly Oliver, Associate Director of Foundation for Roanoke Valley, approached Click & Pledge about the GiveBig platform. She had also researched many giving platforms and hit the same obstacles Wirgau had: most of them were expensive, charged each nonprofit a fee to participate, or required the foundation to receive all the donations before funneling them back out to nonprofits. She had been aware of CFNRV’s similar efforts and sought Jessica’s insights on how well Click & Pledge’s GiveBig platform worked for them.
“I had been interested in implementing a giving day for a while,” says Oliver. “We were trying to provide an opportunity for nonprofits to raise awareness about their organizations and a platform where we could collectively raise unrestricted funds for the nonprofit community.”
After talking with Wirgau, Oliver felt that GiveBig seemed like the perfect solution to help these organizations gain more visibility and raise funds.
In 2016, FRV successfully launched its first giving day, Roanoke Valley Gives. Oliver set a goal of engaging 50 nonprofits and raising $150,000—but the results far surpassed her goals. Not only did 125 nonprofits sign up, but Roanoke Valley Gives raised $366,541—an average of $2,700 per nonprofit.
“For many of these organizations, $2,700 was a huge boon,” says Oliver. “One smaller nonprofit in particular told us that Roanoke Valley Gives was a game-changer for them; they raised $4,000—more than they had raised at any other time.” Oliver noted that the GiveBig platform was especially helpful for nonprofits that don’t have a large (or any) marketing department. Because GiveBig is marketed by the foundation, many of these smaller nonprofits gained visibility and were able to draw in more donors and raise more money than they had in the past. In addition, the nonprofits didn’t have to wait a long time for funds—all funds processed through the GiveBig platform were deposited directly into their respective bank accounts within 48 business hours.
GiveBig also demonstrates the power of giving in community. “What’s great about GiveBig is it multiplies gifts of any size. It allows folks who are passionate about a particular cause to contribute and feel like they’re part of something bigger,” explains Oliver. “Their $10 donation goes a really long way.”