What is Peer-to-Peer Fundraising?
Peer-to-peer fundraising is a strategy that empowers your supporters—volunteers, donors, or beneficiaries—to raise money on your behalf by reaching out to their own networks of friends, family, and colleagues.
There are three key players in any P2P campaign:
- The Nonprofit – The organization with a mission and a campaign to fund.
- The Fundraisers – Loyal supporters who create personal fundraising pages.
- The Peers – The friends, family, and social circles of each fundraiser, who contribute based on their connection to the person fundraising.
A Quick Example: School Supply Campaign
Imagine a nonprofit that partners with local schools to provide supplies for students in need. Teachers, who believe in the mission, step in as fundraisers.
Each teacher sets up a personalized online page with their own fundraising goal. They share their page with parents, former classmates, friends, and neighbors—asking for support not just for the cause, but because they personally care.
Their networks respond—not just because of the cause, but because of the teacher asking. That trust and connection turn a simple request into meaningful action.
So Why Does Peer-to-Peer Work So Well?
There are three core reasons why peer-to-peer fundraising delivers real results:
1. You Expand Your Fundraising Team—Fast
Every new fundraiser you recruit is like adding someone to your development team—without the overhead. Even a few passionate supporters can multiply your reach and amplify your efforts. You go from one team promoting a campaign… to dozens.
2. Relationships Are a Superpower
92% of people trust recommendations from friends and family more than any other type of advertising (Nielsen). That’s the magic of peer-to-peer—supporters give because someone they trust asked them to.
Instead of relying solely on cold outreach, you’re tapping into warm, ready-to-give circles of influence.
3. Humans Are Social Creatures
Fundraising is more effective when it’s social. Leaderboards, goal meters, donor feeds, and easy sharing tools turn giving into a collective experience. Supporters cheer each other on, join teams, and celebrate progress—together.
Build Stronger Campaigns with Click & Pledge’s Peer-to-Peer Tools
At Click & Pledge, we designed our Peer-to-Peer fundraising platform to help nonprofits raise more by turning passionate supporters into powerful advocates. Our tools make it easy to launch campaigns, scale your impact, and bring your community along for the journey.
Here’s what sets our Peer-to-Peer solution apart:
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Fully branded campaign and fundraiser pages – keep everything aligned with your organization’s look and feel
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Team-based fundraising – encourage friendly competition and boost engagement
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Automatic updates to Salesforce – all donation and supporter data syncs directly to Salesforce
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Personalized donor experiences – tailored thank-you messages, progress tracking, and supporter recognition
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Easy social sharing tools – empower fundraisers to spread the word across platforms
Whether you’re running a one-time campaign or building a long-term engagement strategy, our Peer-to-Peer tools help you tap into the power of relationships and expand your reach—without adding more to your plate.
