This year, Click & Pledge turns 25—and we’re celebrating with what we do best: building powerful tools that help nonprofits raise more and do more.
In honor of our anniversary, we’re excited to roll out a fresh set of features in CONNECT and in Salesforce® that are designed to give your fundraising efforts more flexibility, better tracking, and easier donor management.
Join our upcoming webinar series to get a closer look at what’s new, how it works, and how your organization can start using these updates right away. Learn more about the topics and dates of the webinars by clicking here.
So what’s new?
Salesforce® Updates:
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- Mass Email Capabilities
- Email Automation Capabilities with Engagement Plan
- Mass Patron Portal Activation
- Store Enhancements
- GAU Tracking
- Tracker (Clickits)
CONNECT Updates:
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- SmartLink
- Custom Question Sections
- Australian Dollar Support
- Tracker (PayQuick.ly & pledgeTV)
We also made it easier to find support articles, troubleshoot, and learn our software in our fully Updated Knowledge Base.
Let’s dive into all of these incredible new features!
Easily reach your entire donor base with our new Mass Email tool. Seamlessly integrated with SendGrid, this powerful feature lets you send bulk emails in just a few clicks, saving you time while keeping your supporters informed and engaged.
Read about how our Mass Email solution works in our comprehensive Knowledge Base article.
Take the guesswork out of donor communication. With email automation, you can trigger follow-up messages based on donor behavior—like opening, clicking, donating, or not engaging at all. Set custom timelines for each response, and automatically move donors into the next best-fit campaign to keep your outreach relevant and effective.
Read about how our Email Automation solution works in our comprehensive Knowledge Base article.
In Salesforce® you can now enable your full contact list to log in and update their donor information. This will save your team time and give your supporters control over their personal information (credit card info, address, email, phone, etc.).
We’ve made the Click & Pledge Store in Salesforce® even more customizable—giving you more control over the donor experience. Add a banner description to the top of your storefront, customize post-purchase messaging on receipts, enable guest checkout for a faster giving experience, and give donors the option to cover processing fees with just a click.
In Salesforce®, you can now enable GAU (General Accounting Unit) on Donation Forms to assign donations to specific purposes, programs, or accounts. Ideal for nonprofits with multiple designations.
With Tracker in Salesforce®, you can add custom tags to any URL to track traffic, measure campaign performance, and understand donor behavior across all your outreach efforts. This is now available with Clickits.
With SmartLink, you can change the destination of a link at any time—without changing the original URL you’ve already shared.
Perfect for evolving campaigns, events, or seasonal content, SmartLink ensures your audience always lands exactly where you want them, even after a link has been shared.
Have a donation form link you’ve promoted, but want to redirect it to a new campaign? With SmartLink, you can do it—no resending or re-posting required.
Example: Let’s say you’re running a spring fundraising campaign and you’ve shared the donation link across email, social media, and QR codes on printed flyers. When summer rolls around, instead of reprinting or resending a new link, you just update the destination behind your SmartLink.
The same URL now leads to your summer campaign—no confusion, no broken links, no missed donations.
Read about how our SmartLink solution works in our comprehensive Knowledge Base article.
You can now place multiple custom question sections anywhere on your donation form.
Whether it’s “Is this gift in memory of someone?” at the top or “Join our mailing list” at the bottom, this update gives you full control over how and when you collect donor data—tailored to your desired donor experience.
Read about how Custom Question Sections work in our comprehensive Knowledge Base article.
You can now enable GAU (General Accounting Unit) on Donation Forms in CONNECT to assign donations to specific purposes, programs, or accounts. Ideal for nonprofits with multiple designations.
With Tracker, you can add custom tags to any URL to track traffic, measure campaign performance, and understand donor behavior across all your outreach efforts. This is now available with PayQuick.ly and pledgeTV.
We’ve refreshed our Knowledge Base to make it easier than ever to find answers fast and navigate support articles with ease. Whether you’re troubleshooting, learning something new, or exploring features, everything’s now clearer, quicker, and more user-friendly.
Want personalized help or to connect with other users? Just create an account to submit a support ticket or join the community conversation.
These new features were built with your feedback and real-world fundraising challenges in mind. Whether you’re looking for smarter tracking, more flexibility, or a smoother donor experience—this release delivers.
As we celebrate 25 years of partnership, innovation, and impact, our mission remains the same: to equip organizations like yours with the tools to grow and thrive.
We made a short video to mark this milestone. Watch it here and celebrate with us.
Cheers to what we’ve built together and everything that’s ahead!
Best regards,
The Click & Pledge Team
