At Click & Pledge, we understand the significance of Giving Tuesday and year-end giving for nonprofits. We’ve updated this blog to help you make the most of this critical fundraising season. With fresh strategies and our newest innovations, you’ll be well-prepared for success in 2024!
1. Plan it Out
A solid plan is your roadmap to a successful campaign. Here are some essential steps to include when creating your plan:
Set Clear Goals: Start by defining your campaign’s goal. This goal should be ambitious yet achievable. Having a clear target will guide your efforts and help you measure success.
Assign Roles: To ensure a smooth workflow, assign specific roles to team members based on their strengths. Create a list of willing participants and match their skills to the tasks at hand. Clear responsibilities will empower your team to work efficiently.
Execute Efficiently: Once roles are assigned, move forward confidently, knowing that everyone understands their responsibilities. With everyone on board, you’ll be better equipped to make your campaign a success.
2. The Power of Storytelling
Storytelling continues to be a powerful way to connect with donors. Share compelling narratives about your mission, the lives you’ve changed, or the dreams you’re working to achieve. Stories inspire action and help donors see the real-world impact of their contributions. Here’s a simple exercise to illustrate its power:
1. Have someone list ten random words or objects.
2. Set a timer for 30 seconds and try to memorize as many words as possible.
3. After the timer expires, cover the list and write down the words you remember.
Chances are, you remembered only a few words. Now, try the exercise again, but this time, create a story in your head using those same ten words. You’ll likely recall more words this time.
This exercise demonstrates that our minds respond well to stories. So, when planning your Giving Tuesday and year-end campaigns, use storytelling to convey your message. Stories engage donors and help them retain information.
3. Leverage Your Tools
Use these tools to amplify your 2024 campaign:
Click & Pledge Solutions:
- SMSgiving: Create text-to-donate campaigns with custom call-to-action keywords. Donors can contribute by texting your chosen word. Customize the word to match your campaign for unique initiatives. Remember, this tool is powered by an integration with Twilio, offering affordable nonprofit pricing for texts. Check out our guide on how to set up SMSgiving up.
- Campaign & Forms: When planning a new campaign, create a dedicated campaign and donation form within CONNECT. This separation allows for easier tracking and comparison of campaign data. Plus, you can design a new form without altering your primary donation forms. If you’re short on time, consider using our Giving Tuesday form templates. You can import one of our Giving Tuesday templates here.
- Shoutout for Donor Outreach: After a successful campaign, express gratitude to your donors using Shoutout. Send personalized thank-you messages through video or audio directly from your phone. Donors who feel appreciated are more likely to give again. Get started with Shoutout here.
Social Media: Utilize the power of social media. Plan your posts well in advance to ensure everything is ready to go. Remember that content is king, so create captivating posts that stand out. Leverage your network by asking influential community members to share your campaign. Encourage your team members to share and engage with your posts to expand your reach.
3. What’s New for Giving Tuesday 2024?
This year, we’re excited to introduce new tools that will elevate your fundraising:
- intelliBooster™: Our cutting-edge AI algorithm analyzes donor behavior and donation history to generate personalized suggestions. With intelliBooster™, you can maximize fundraising by suggesting donors to give more.
- Recurring Updater: Donors can update their contact information, payment details, or recurring donation preferences directly.
- Givent™: This is a Zoom integration that allows individuals to donate all without leaving the call. This turns fundraising into a fun, interactive experience. Attract new audiences, build excitement, and encourage more donations all within a virtual meeting.
4. Add Stripe Today!
If you’re still using ProPay for your payment processing, now is the perfect time to upgrade to Stripe. With Stipe, you have access to new features and more payment methods for your donors, all at a cheaper price. Upgrade now so you can get the best rate for Giving Tuesday and year-end giving!
How to add Stripe:
Support
Best of luck this year on your Giving Tuesday and year-end campaigns! If there is anything else we can do, please reach out to (support@clickandpledge.com)
