At Click & Pledge, we understand the significance of Giving Tuesday and year-end giving for nonprofits. We’ve created this blog to help you make the most of this upcoming opportunity!
Let’s dive into three effective strategies to maximize your Giving Tuesday and year-end giving campaigns in 2023:
1. Have a Plan
Just like any endeavor in life, fundraising campaigns need a well-thought-out plan to succeed. Here are some essential steps to include when creating your plan:
Set Clear Goals: Start by defining your campaign’s goal. This goal should be ambitious yet achievable. Having a clear target will guide your efforts and help you measure success.
Assign Roles: To ensure a smooth workflow, assign specific roles to team members based on their strengths. Create a list of willing participants and match their skills to the tasks at hand. Clear responsibilities will empower your team to work efficiently.
Execute Efficiently: Once roles are assigned, move forward confidently, knowing that everyone understands their responsibilities. With everyone on board, you’ll be better equipped to make your campaign a success.
2. The Power of Storytelling
Storytelling is a powerful tool for nonprofits. Here’s a simple exercise to illustrate its power:
1. Have someone list ten random words or objects.
2. Set a timer for 30 seconds and try to memorize as many words as possible.
3. After the timer expires, cover the list and write down the words you remember.
Chances are, you remembered only a few words. Now, try the exercise again, but this time, create a story in your head using those same ten words. You’ll likely recall more words this time.
This exercise demonstrates that our minds respond well to stories. So, when planning your Giving Tuesday and year-end campaigns, use storytelling to convey your message. Share your organization’s story, the impact of donations, or stories of those you’ve helped. Stories engage donors and help them retain information.
3. Leverage Your Tools
Now, let’s explore some tools and strategies to enhance your campaign:
Social Media: Utilize the power of social media. Plan your posts well in advance to ensure high-quality content. Remember that content is king, so create captivating posts that stand out. Leverage your network by asking influential community members to share your campaign. Encourage your team members to share and engage with your posts to expand your reach.
Click & Pledge Tools: Make the most of the tools in your Click & Pledge account:
SMSgiving: Create text-to-donate campaigns with custom call-to-action keywords. Donors can contribute by texting your chosen word. Customize the word to match your campaign for unique initiatives. Remember, this tool is powered by an integration with Twilio, offering affordable nonprofit pricing for texts. Check out our guide on how to set up SMSgiving up.
Campaign & Forms: When planning a new campaign, create a dedicated campaign and donation form within CONNECT. This separation allows for easier tracking and comparison of campaign data. Plus, you can design a new form without altering your primary donation forms. If you’re short on time, consider using our Giving Tuesday form templates. You can import one of our Giving Tuesday templates here.
Shoutout for Donor Outreach: After a successful campaign, express gratitude to your donors using Shoutout. Send personalized thank-you messages through video or audio directly from your phone. Donors who feel appreciated are more likely to give again. Get started with Shoutout here.
Best of luck this year on your Giving Tuesday and year-end campaigns! If there is anything else we can do, please reach out to (email@example.com)