When it comes to building a strong, sustainable future for your nonprofit, one of the smartest strategies you can invest in is a thriving recurring giving program. Recurring donations — monthly, quarterly, or even weekly gifts — help create a predictable, steady stream of support that keeps your mission moving forward, no matter what.
1. More Giving Over Time
Did you know the average recurring donor gives 42% more per year than someone who donates just once? It makes sense: spreading out a gift into manageable installments feels more doable for most people than making a single large contribution. Smaller amounts add up in a big way — for both your donors and your bottom line.
2. Stronger Donor Retention
Recurring donors tend to stick around. In fact, research shows that monthly donors remain engaged with a nonprofit for an average of four years — that’s significantly longer than the typical one-time giver. The longer supporters stay, the more meaningful connections you can build with them.
3. Reliable Cash Flow
Recurring gifts also mean steadier cash flow. Instead of relying on one big giving season or a few large donations, you’ll have predictable revenue coming in all year long. That makes it much easier to plan budgets, fund programs, and respond to unexpected needs.
Tips for Growing Your Recurring Giving Program
Ready to strengthen your recurring donations? Here are a few quick tips:
Get Creative.
Tailor your recurring giving appeals to resonate with your supporters. What would make them excited to commit to ongoing support? Think about special membership perks, behind-the-scenes updates, or impact stories that show how their continued giving makes a difference.
Be Clear.
Always communicate exactly where their money goes. Be transparent about why recurring donations matter to your mission and how they create long-term impact.
Keep It Simple.
Don’t overwhelm people with too many choices. Monthly giving is one of the most popular options because it’s easy to understand — and easy for supporters to fit into their budgets.
Make It Easy With Click & Pledge
Recurring giving should be simple — for you and your donors. That’s why Click & Pledge makes it easy to set up and manage your online recurring donations. With flexible frequency options, a patron portal for donors to update information, and secure payment processing, you can build a sustainable revenue stream without the hassle.
If you’re ready to grow your mission with predictable, year-round support, we’d love to help.
Let’s do some good, together.
