It was one time (the first time).
There you are – minding your own business, doomscrolling in the comfort of your nice warm bed after a long day at the office and a pile of dirty dishes. You click on one baby chimpanzee video because he was cute.
Now you’ve done it.
Your algorithm is off to the races. Every platform you go on from here on out thinks your childhood dreams were to become a zookeeper. It may seem like overkill at first, but somehow you end up watching every chimp video you’re subsequently shown. Because, well, they are in fact cute. Same with that genre of purses or pants you looked at, and on and on the list goes. It may be a little unnerving to be that seen, but also, it’s often pretty spot on. So every night, the phone comes out, and you embrace the curation. We all do.
It’s personal.
We live in a world of hyper-personalization. For better or worse, this is our new normal. We now expect it. And let’s be honest, it actually does make life more efficient a lot of the time.
It makes sense. Despite our sea of commonality as humans, we are also wonderfully distinct individuals.
These distinctions inform every aspect of behavior, not the least of which is how a person arrives at the decision to click the donate button to your cause.
How old are they? Are they a college student or a business executive? What zip code do they live in? What are they passionate about? What sport does their son play? Have they donated to you before? If so, how much and at what time of year and how often?
The answers to these questions are different for every donor you have. The more of these types of questions you can answer, the more equipped you become to make the perfect ask at the perfect time. Not too much, scaring them away. Not too little, leaving money on the table.
This is obviously a lot of information to know about each and every donor, especially as your base grows. The info is out there. But usually, every little data point exists smugly in its snug little silo, taunting you with its refusal to join all its fellow data points in one place where you can actually reach an actionable conclusion.
Well, don’t worry. We have good news. Clickie’s got you.
Clickie – Your inside scoop.
AI is equipped to solve the above problem. But only if it’s harnessed correctly. Only if someone has taught it what to look for. So, we did that for you.
At Click & Pledge, we are bursting at the seams to introduce you so soon (October) to your new best fundraising friend – Clickie.
Clickie will be partnering with a revolutionary feature inside our Click & Pay Suite called AI Link (Adaptive IntelliBooster Link). Together, this technology will analyze in milliseconds donor characteristics and behavior that used to take weeks to find or was simply out of reach altogether.
You’re about to be in the know like never before, and your fundraising will never be the same.
All the details coming soon.
See you in October.
