4. Share About Matching Gifts
Whether you are working alone or with a nonprofit fundraising consultant, your next step will be to consider how you will raise money to complete the items on your wish list.
Brainstorm unique fundraising ideas that will help you raise money throughout the next year.
In addition to these fundraising ideas, tell your supporters about matching gifts. Matching gifts will help you maximize the donation amount you receive from each donor.
Matching gifts are corporate philanthropy programs in which companies match a portion (or the entirety!) of donations given to nonprofits from their employees.
However, many people don’t even realize they are eligible! Marketing matching gifts opportunities informs your supporters about these programs and makes it more likely they will check to see if they are eligible.
To make it even easier to check eligibility, provide a matching gifts database search tool on your website. This way, donors can see if they are eligible in 3 easy steps:
- Type the employer’s name in the database.
- Read about the parameters for the donation.
- Follow a link to the application page.
The matching gifts database by Double the Donation can be integrated directly on your donation page to make sure donors check eligibility before donating.
Work matching gifts into your fundraising strategy for this coming fiscal year. It is an easy way to increase your donation size without asking for any additional donations.