The end of the year is nearing, and there is no better time like the present to start thinking of ways to boost your fundraising efforts before the year is over. If you’re planning a year-end fundraising campaign or launching a spectacular event, you’re definitely in the right direction!
But have you thought about promoting matching gifts in your year-end fundraising strategy?
For many organizations, matching gifts is full of untapped potential. With corporations matching donations (sometimes as much as $5,000) made by employees, your organization has the potential to double, if not triple, the amount of money you raise.
Further, the end of the year is the opportune time to promote matching gifts because corporations often have deadlines that require employees to submit requests by December 31st. Additionally, donors are always in a giving mood during holidays. Knowing that they can double their donations at no additional expense can motivate many donors to submit a request.
The challenge, however, is that donors don’t always realize that these programs exist, and if they are aware, they’re not familiar with the guidelines on how to submit a request.
Nonprofits that want to take advantage of matching gifts, must learn how to efficiently promote them before, during, and after the donation process.
To help nonprofits become matching gift experts, we’ve compiled a list of 5 ways nonprofits can market matched giving:
- Advertise matching gifts in your year-end appeals.
- Create a dedicated matching gift page on your website.
- Post about matching gifts on social media.
- Promote matching gifts during and after the donation process.
- Utilize matching gift automation software.
Get ready to start doubling your donations!