Recurring donations are great. Nobody’s arguing against that. But every garden needs routine watering, and your contact database needs refreshing, too. That’s why peer-to-peer fundraising is such a great avenue for enlisting recurring donors. It creates an awareness cycle for leads who haven’t heard of your organization, and creates the opportunity for you to reach out to one-time donors on a regular basis.
Your fundraising audience is not limited to today’s young professionals, but they do have some of the strongest social networks.
The point is that your volunteers, young or old, likely have friends on Facebook, LinkedIn, and Twitter, who reach far beyond the boundaries of your database. That includes a wide variety of demographics: friends, family members, colleagues, and other connections who might have a strong interest in getting involved with their respective causes.
How To Start
If you’ve got flexibility, then flaunt its ability. A good peer-to-peer fundraising solution will let you track all donations from each donor. At the very least, you should know how much they gave, to what campaign, and which fundraiser was the most directly influential.
Our peer-to-peer fundraising platform has that flexibility, and more. With Patron Value analytics in our Salesforce® Donor Management app, track your most influential donors and fundraisers based on networked donations logged within our system.